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Building Brand Identity: The Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw, X Brand identity is the special blend of positioning personal yellow pages and personality that gives a product or service its unique character in the mind of the consumer. Drawing on his work with Bank of America, Hunt-Wesson, DHL Worldwide Express, Southwestern Bell Yellow Pages, personal yellow pages and other high-profile clients, Lynn Upshaw equips you with cutting-edge techniques for building personal yellow pages and managing a formidable brand identity in today's cluttered personal yellow pages and confusing global marketplace, including how to perform customer analysis personal yellow pages and zero in on your markets using the latest individual-oriented targeting strategies; identify brand assets personal yellow pages and leverage them to build a stronger, more enduring brand identity; position your product or service using a versatile new approach that is clearly superior to traditional thinking personal yellow pages and product positioning; create an irresistible strategic brand personality that will differentiate personal yellow pages and elevate your brand above the competition; capitalize on the exciting new branding possibilities provided by state-of-the-art communications platforms, including interactive marketing; personal yellow pages and much more.
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Red Land Yellow River: A Story from the Cultural Revolution An acclaimed illustrator who grew up in the midst of China's Cultural Revolution in the 1960s shares the dramatic story of his youth personal yellow pages and includes black-and-white photographs from his personal collection. The book also includes an 8-page section that explains this period in China's history.
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